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BrighterCopywriter.com Blogs About Impact Copywriting
From the BrighterCopywriter.com blog4/2/09
How do you distinguish between the talents of one copywriter versus another copywriter? Impact. The BrighterCopywriter.com promises that every piece of copy we write for you will address both your Branding and your Direct Response objectives. Why is this important? Because different mediums have different strengths. For example, radio is great at branding and name awareness. A piece of radio copy from the BrighterCopywriter.com will certainly take the strengths of radio into consideration when we work on your ad copy. And then, we take it a step further by developing a smart, tactical, direct response mechanism that will also drive sales. Take the newspaper as another example: now here you have a medium who's biggest strengths are its reach and the ability to reach people making a decision today, essentially making it a smart place to advertise Price and Item. And that's where a lazy copywriter would leave it. You've seen the ad: a picture of a product and a price. This does the job for the person in the market today (direct response), but it does very little for the other 98%-99% of people. That is why we find creative ways for you to advertise your product and its price by using captivating ad copy that gets noticed. So, How do you distinguish between the talents of one copywriter versus another copywriter? Impact. Email me today at edunderberg@iowatelecom.net and let's talk about adding impact to your next copywriting project!